Category: Core Principles

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The Word You Hear Every Day in Japan In a Japanese household, few words are spoken more frequently than mottainai.

The Light That Has a Name Walk into a forest on a clear morning. Look up. The canopy overhead is

The Feeling Before the Feeling You meet someone. Nothing has happened yet. No confession, no first date, no defining moment.

Mono no aware (物の哀れ, “the bittersweet awareness of the passing of things”) is a Japanese aesthetic and philosophical concept describing

Ichigo ichie (一期一会) is a Japanese four-character idiom meaning “one time, one meeting.” Rooted in the tea ceremony tradition of